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About us

Studio Joelle Magazine is where global inspiration meets bold, luxurious design. With over 30 years of travel across more than 50 countries, we redefine interiors as curated experiences—fusing cultural richness with timeless sophistication. From serene homes to show-stopping restaurants and boutique spaces, every project embodies individuality and a forward-thinking lifestyle.

Born from an internationally celebrated online platform, Studio Joelle Magazine was created to meet the demand for visionary design that transcends boundaries. Our approach blends the elegance of European refinement with the vibrancy of global aesthetics, creating spaces that reflect success, ambition, and a deep appreciation for the art of living.

Led by Joelle Maslaton Oster, a Milan-trained designer with an education at Instituto Marangoni and São Paulo’s FAAP, the studio brings decades of expertise and a singular vision to every project. Joelle’s work has been celebrated globally, earning awards such as Mercosul’s ‘Best Quality Product’ and recognition as a jury member for the prestigious World Luxury Hotel Awards.

At Studio Joelle Magazine, design is more than creating beautiful spaces—it’s about shaping a lifestyle that inspires, elevates, and endures. For those who seek bold design and unparalleled luxury, we invite you to join a journey of discovery and style.

Joelle Maslaton Oster

Executive Partner Head of Studio

Born in Milan, Italy with a BA or Interior Design from The Instituto Marangoni of Milan and Product Design from Sao Paulo FAAP for more than 25 years Joelle Maslaton Oster and her team, services design savvy clients mostly members of her on-line Joelle Magazine’s loyal community of 300K subscribers in the US and worldwide.

Joelle was awarded among the ‘Top 50 Design Influencer in Brazil’ by Casa Vogue, and received the’ Best Quality Product’ of Mercosul for her home accessories flagship store in Sao Paulo, Brazil. Joelle is currently a jury member of the World Luxury Hotel Awards.

Through her travels in more than 55 countries developing crafted and industrial products, Joelle learned about other lifestyles, culture and captivating objects of desire whose stories she generously shares on the magazine and transporting her eclectic, vibrating and inherited style experteese into her clients’ residential, hospitality and corporate projects around the globe.

Avi Oster

Senior Partner Architect

Mr. Oster Born and raised in Israel, studied biology and architecture at the world-renowned Technion Israel Institue in Haifa, before

being recruited by I.M. Pei in 1989 to work in New York. He followed this with a number of years as a Design Consultant working with select architecture firms on high end, large scale projects. These included residential projects such as 45 Wall street ( the first downtown New York office building to be converted into apartments ), retail developments such as the DKNY store in Montreal and cultural spaces such as the Childrens Museum of the East End on Long Island.

Avi launched Avi Oster Architecture in 2002 and continues to develop a signature style that is driven by

technology, function and beauty. A kind of organic modernism, where asymmetrical forms and details work together to create a balance and symmetry in the whole.

His creative process begins in nature and an interest in the natural evolution of form and function.

Essentially, the realisation that nature uses nothing more or less than is needed and yet still exhibits great diversity, beauty and functionality . These ideas are embodied in spaces that exhibit an elegance of form that both stimulate and lift the senses whilst maintaining an intuitive, natural flow related to their users varied needs. This focus on the essence of a structure is achieved using innnovative materials and techniques that allow the elimination of ornamentation, and a reduction of mass and materials

3 West 13th Street in New York, Mr. Oster’s contribution to the current renaissance in New
York architecture and ensures his place as one of the designers who will shape and form the city of the

future. A sleek, sexy, boutique building that combines residential and business use, it is the perfect

embodiment of Avi’s approach to his work, an intuitive, organic philosophy that fully realises the natural relationship of design and function. technology and beauty become entwined.

The Cristiano Cora hair studio on the second floor of 3 West 13th street is the full expression of these principles. Created for a hair designer whose signature look is both functional and beautiful, the clean lines and sensuous curves decry the notion that somehow functionality is not compatible with beauty. Indeed, the feeling that one gets on entering the studio is that of stepping into a future where luxury, technology and beauty become entwined.

Katy Wilson

Junior Interior Designer

Erik Johanson

Project Manager

Customer Says

It was a pleasure work with Joelle. She is knowledgeable and extremely responsive from start to finish. We hired Joelle to stage two key rooms (customer entrance and training rooms) and to revamp the outside building with new set of color, landscaping and signs. Since IRIS Environmental Laboratories is currently branding nationwide it’s asbestos and mold inspection franchise opportunity, it was critical to us that the professional was attentive to the brand.

Joelle understood all the concept and needs. She is outstandingly with ideas, drawings and super sensitive to client’s timeline and budget. Another component that thrilled us was the flexibility to work remotely, since we have done this entire project communicating via internet. without compromising the high quality she knew how to execute this project with limited budget. If you need excellence in architecture, we recommend Joelle Magazine.

Rodrigo

Joelle is simply an amazing person to work with. Very warm and friendly, with great vision, an amazing eye, and a caring disposition. Working with Joelle was both immensely pleasurable and educational. The passion that Joelle has to create your ideal living space in evident in the absolute professional way to which she approaches her craft.

Selection of products always matched requests, items where incredibility unique, well crafted and on budget. And I love her fee structure. Traditional and straightforward.

Joelle never failed to make herself available and handled all aspects of the project with grace and dedication. Including shipping, returns, and staging. I have continued to work with Joelle since the initial scope of our project was completed and will continue to work with her in the future. Her expertise is invaluable.

Robert Nicholas Moss

Joelle was absolutely amazing! She understood exactly what we wanted and in record time helped us decorate our apartment in Sao Paulo, Brasil. She has a very chic/ sophisticated taste and we loved her ability to mix different styles, still creating a very cozy and high-end decor.

Fernanda Krongold

Working with Joelle was great! I am a Harlem developer and needed to stage my last available Pent House. I explained the vision of the building and its namesake “Baldwin Park” named after “James Baldwin”. Joelle took excellent care concerning my vision by selecting a detailed and thoughtful vision board. Joelle was efficient and timely for our site visit.

Joelle also sourced the items in the vision board and coordinated delivery.

Considering this was my first designer engagement, overall I was very pleased. I would definitely utilize Joelle Magazine in the future!

Alexis McSween, Development & Construction

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