Call us + 1(917) 346 6840 Drop us a line: studio@joellemagazine.com
WHAT WE DO
Residential Design
Office Design
Commercial Design
Hospitality Design
Our Process
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Meet & Agree
(30 Min Free) -
Idea & Concept (Session 1)
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Design & Create (Session 2)
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Build & Install (Session 3)
Step 1: Free 30 Minutes Interview Consultation .
The design consultation is the launching pad for every new project. During this first meeting, we will discuss the scope of your project, your goals and your budget. I’ll ask questions to learn about your tastes, your lifestyle, and how you intend to use the space. Please make sure all decision-makers are at this meeting and budget one to two hours.
During the consultation, we will cover:
- The scope of your project in detail. This will include all the rooms involved in the project, how you intend to use each room, and your ideas and goals for each space.
- Your tastes, preferences, likes, dislikes, style and lifestyle with visual reference from books, textiles, magazines and our favourite Pinterest!
- Budget. It’s best to work out your finances and set an overall budget before you begin the project. If you are unsure about where to begin, I will work with you to determine your goals and set a realistic budget for your space. Design fees are calculated separately from the budget.
4. The design process and letter of agreement
Shortly after the initial free consultation interview, you will receive a letter of agreement. The letter of agreement will detail the scope of the project, fee structure, policies and procedures, and designer and client responsibilities. Along with signing the letter, you will be required to pay a deposit or retainer fee. This will be credited against any outstanding invoices. If there are two decision-making adults in the household both parties will be required to sign the letter. Once the signed letter and deposit are received by me, we will move forward to the next sessions. We will review the design process in detail and go over a sample letter of the agreement so you know how things will proceed every step of the way
Step 4: Floor Plan.
Carefully considered space planning is crucial to a well-designed space. After all the measurements, have been taken we will develop floor plans or architectural drawings where necessary. Floor plans allow us to determine what can fit in a space, how it is arranged, and the scale of each piece. The amount of time this takes will vary depending on the scale of your project. We will schedule a meeting during which we’ll review each floor plan and discuss the benefits of each. It is helpful to have all decision-makers at this meeting.
Step 5: Design Scheme.
Once we have decided on a floor plan, the next step is to create the design scheme. This starts with developing a colour scheme and sourcing fabrics, furniture, fixtures and materials. Custom furniture and built-ins are designed and finishes chosen. Materials for flooring, counters and cabinetry are selected. Wall and floor coverings are considered. Window treatments are designed and fabrics, trims and hardware are chosen. A lighting plan is developed. Drawings, samples and pictures are gathered. Quotes and pricing are researched and catalogued. In other words, this is where it all comes together and every detail is considered. In the end, you will be presented with carefully edited selections that represent the best choices for your space. Throughout this step, there will be a fair amount of communication and there may be intermediate meetings to discuss certain elements of the design.
Once the design scheme is ready, a presentation meeting will be scheduled. All decision-makers must be at this meeting. We will go through the design in detail and you will be presented with fabrics, drawings, photos and samples for each element in the design. For some elements, you’ll be presented with two or three options. You will also be given a budget outlining the cost of each item. During the meeting, you’ll provide feedback and we’ll narrow down the options to the best one for each element. If there are items that need to be re-sourced, we’ll discuss the steps involved with that.
By the end of the meeting, we should have a complete design scheme that meets your approval. If you still need time to consider your options, you’ll have a week to mull things over. If you want to see, touch, feel or sit on some of your furniture options we can arrange one field trip on an hourly base fee. Timely approval of the design scheme is crucial for maintaining accurate pricing and ensuring the availability of some design elements (fabrics or antiques, for example). If the design is not approved in a timely manner, there may be additional costs associated with replacing items that are no longer available. Once the design has been approved and all elements are finalized we can begin executing the design.
1. Scheduling.
A time-table is developed for purchasing and ordering, work to be done by trades, and final installation. This schedule will be adjusted along the way to accommodate unforeseen circumstances. Please be aware that most projects take several weeks or months to complete. The lead time on custom furniture alone can be 6-12 weeks.
2.Purchase Orders
Before any items are purchased on your behalf you will receive an order for the item to be purchased along with all known associated costs. Purchas orders e are the safety net to make sure nothing gets purchased without your approval. You will return them signed to me with an upfront payment for merchandise. Payment must be made in full when the purchase order is approved. Any outstanding balance on each order will be due within 10 days of order placement.
3: Follow-up
Throughout the design process, we manage the project and stay on top of the details. This step takes place as we’re nearing the end. It’s a cross-check to make sure work by trades is underway or has been satisfactorily completed, all concerns have been addressed, furniture ordered, payments made, schedule on track, and no detail overlooked. We’ll schedule a brief meeting to review anything left outstanding or any changes that need to be made.
4. Installation & Styling
This is where vision becomes a reality. All work by trades has been completed. Now the furniture is delivered, window treatments are installed, rugs laid, accessories placed and art hung. If it can be arranged, I have it all done on the same day so you get that “wow” effect when you come home.
Styling is what elevates your space to magazine quality status. It refers to adding those finishing touches and follows a different process than the rest of the design. Before the installation, I can go to several stores and choose various accessories for your space. This could include art, lamps, throws, vases, candles, and other types of accessories. On installation day, they’ll be placed throughout your space. I’ll provide you with the cost of each item and you’ll have a day or two to decide what you want to keep. You’ll pay for what’s staying and I’ll return anything you don’t want.
5. Punch List
A punch list consists of all the little things at the end of a project that are left outstanding or need attention (such as paint touch-ups or a missing lamp). We’ll go through each room together and compile the list. If there’s something that’s not right, don’t worry… I’ll make sure it gets taken care of and you won’t be left high and dry.
6. Et Voilà!
Relax, settle in, enjoy and love where you live!
Customer Says
It was a pleasure work with Joelle. She is knowledgeable and extremely responsive from start to finish. We hired Joelle to stage two key rooms (customer entrance and training rooms) and to revamp the outside building with new set of color, landscaping and signs. Since IRIS Environmental Laboratories is currently branding nationwide it’s asbestos and mold inspection franchise opportunity, it was critical to us that the professional was attentive to the brand.
Joelle understood all the concept and needs. She is outstandingly with ideas, drawings and super sensitive to client’s timeline and budget. Another component that thrilled us was the flexibility to work remotely, since we have done this entire project communicating via internet. without compromising the high quality she knew how to execute this project with limited budget. If you need excellence in architecture, we recommend Joelle Magazine.
Rodrigo
Robert Nicholas Moss
Fernanda Krongold
Working with Joelle was great! I am a Harlem developer and needed to stage my last available Pent House. I explained the vision of the building and its namesake “Baldwin Park” named after “James Baldwin”. Joelle took excellent care concerning my vision by selecting a detailed and thoughtful vision board. Joelle was efficient and timely for our site visit.
Joelle also sourced the items in the vision board and coordinated delivery.
Considering this was my first designer engagement, overall I was very pleased. I would definitely utilize Joelle Magazine in the future!
Alexis McSween, Development & Construction
I met Joelle while we were both working with the Modigliani Archives to establish a brand licensing business for the America’s. I was impressed with her experience in lifestyle marketing and branding as reflected in her beautifully constructed periodic e-magazine which showcases the places she visits, the products she thinks are exceptional and the luxury life style from her unique point of view. See less
Ray Garcia
Joelle is one of those rare Senior luxury experts you can rely on to give you a global perspective. Thanks to her extended travel experience she’s able to think out of the box and engage into innovative and visionary projects adding nothing but positive inputs. I highly recommend her indeed.
Lionel Crochet
Joelle has an aptitude for aesthetics and understanding of what will be best for her clients. She pays close attention to the small details without loosing sight of the big picture and then wraps everything in her beautiful and unique way of capturing the essence of things. Joelle makes sure that the final result will reflect the values of her business. It was great working with her and enlightening to enter her world. Thank you.
Dana Oz
Joelle is truly a visionary! Everything she creates is thought out, processed and perfected. She is a dream to collaborate with and I highly recommend her!
imane fiocchi
Joelle is one of those rare individuals who has something to say that is not only of general interest, but real practical use. She has style, class and a unique ability to permit one to make that part of your own life. If you want to know what can help you present yourself successfully to the world — be it for business or personal reasons – Joelle is the one who can help.
Donald David
Joelle is an amazing business professional, knowing how to create a valuable network, how to create and develop a project. With a deep international market knowledge and savoir faire, she built an incredible market business.
Roberta Anati
I have met Joelle during one of my business trips to Brazil. We directly connected and stayed in touch. Joelle has helped me in my search for new suppliers and opened doors to our company.
Joelle is a dynamic person, very resourceful, experienced and detail oriented. She is a dedicated and driven by success, not letting any detail over to luck.
I highly recommend Joelle as a business partner, as her know how and professionalism will be a great asset to your organization, but also because she is a very pleasant and interesting person to work with.Dan Frejlich
Joelle is a superb designer, artist, photographer, and stylist.
Eytan Mesznik
Joelle Maslaton Oster is the most consummate professional who focuses on the deliverables one can deliver to achieve the completion of low hanging fruit projects. She has an international reach and amazing intuition to read situations and evolution of relationships which saves much time and produces faster results!
Arie Ben-Dor
Joelle is one of the most professional and competent women I’ve met. She has impeccable taste!
Lenore Labi Ades
I have had the pleasure of working with Joelle on a few projects. She is extremely resourceful and knowledgeable. I highly recommend her.
Adam Zimmerman
Daniel
Jeremy Green
David Mayer
Maya
Tara